Forum looks to France for sales skills

Marketing Innovation Forum, the free online marketing service for IFAs and mortgage brokers, has unveiled Neil France, as its ‘sales skills guru’.

France runs Genesis Business Services, a company that specialises in training and coaching of teams and individuals to improve face to face and telephone based sales performance.

He said: “I think now is the time for all in the industry to reassess their approach to business and in particular to sales. I am doing a lot of work on encouraging innovation in sales for lenders