L&G introduces new trends data programme

L&G introduces new trends data programme

Legal & General has announced the launch of its new ‘Customer Risk and Opportunity Management’ data programme, which will analyse a wide variety of trends and correlations to provide insight into the customer experience.

The new service was announced at Legal & General’s annual Business Quality Awards last week.

Using Legal & General’s customer data and Tableau’s software, the data programme will analyse trends and correlations relating to sale, retention, underwriting and claims experience. As a result, the insurer says it will be able to ask new questions, spot trends and patterns, identify opportunities and future risks, and make data-driven decisions. Legal & General can then create dashboards and visualisations of the output to share with its partners.

The software will be launched with selective intermediary partners in Q2 2018, with a full roll out planned for the second half of this year.

Rob Gaunt, head of commercial management and DQM, Legal & General, said: “We are very excited to announce the launch of our Customer Risk and Opportunity Management programme at this year’s Legal & General’s Business Quality Awards. We have been working with Tableau for quite some time to ensure we can utilise the right data for our partners, with the aim of delivering even better quality of business to our customers.

“As the market’s leading visual analytics provider, Tableau will enable our partners to identify opportunities and future risks to make data driven decisions with confidence. We believe our insights will help deliver extremely valuable customer insights about and we are excited for the year ahead as we plan our full launch.”