Just Retirement has announced the appointment of Keith Haggart as its director of retirement needs.
His role is to drive product development and distribution expansion in equity release and long-term care markets. He will be responsible for leading all aspects of the equity release solutions business and for the development of Just Retirement’s future entry into the long term care market.
Haggart joins from Prudential, where he was business director for equity release. He designed and launched Prudential’s flexible lifetime mortgage.
Prior to Prudential, Haggart worked at Britannic Retirement Solutions.
Mark Hawthorne, commercial director at Just Retirement, said: “We are pleased to welcome Keith to our team. Just Retirement continues to invest in its senior management team to provide the leadership capabilities to extend and deepen its footprint in the retirement income market and Keith will provide the commercial focus in product and distribution innovation within these key markets.”””